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随着汽车工业的发展,国产汽车技术已经日渐成熟,国产汽车不断走出国门,出口国外。但是汽车国际销售人才比较匮乏,虽然很多高校都开设了汽车国际营销专业,但在教育教学、人才培养方面都存在不同程度的问题。本文就汽车国际营销专业教学存在的问题进行简要分析,并有针对性的给出相应对策,希望对国际营销专业教学起到一定的借鉴作用。
With the development of the automobile industry, the domestic automobile technology has matured. The domestic cars keep going out of the country and exporting abroad. However, there is a shortage of international sales talents in the automobile industry. Although many colleges and universities have set up international automotive marketing major, there are problems of varying degrees in education, teaching and personnel training. This article briefly analyzes the existing problems in the teaching of automotive international marketing, and gives some countermeasures accordingly, hoping to play a certain reference role in the teaching of international marketing.