近年来,名人广告构成中国广告运动的一大风景。广告代言人正在成为品牌传播的不可或缺的要素。我以为,这是新的传播时代的必然要求,反映了品牌营销传播的内在规律。没有理由从营销的层面否定广告代言人。第一,我们已经生活在一个资讯过剩的时代。因为人们接触的信息太多,注意力就成为 In recent years, celebrity advertising constitutes a major landscape for the Chinese advertising campaign. Advocates are becoming an indispensable element of brand communication. I think this is an inevitable requirement of the new era of communication, reflecting the inherent law of brand marketing communication. There is no reason to deny advertisers from the marketing level. First, we have lived in an era of excess information. Because people are exposed to too much information, attention becomes