在文化气息深厚的中秋节期间,在中国消费者心目中,尚未见到其他产品类别成为替代月饼的其他中秋文化符号。即便如此,月饼的文化价值也尚未得到充分挖掘,月饼的功能过于单一,所以商家就只能挤在短暂的中秋节期间,都希望比竞争者多销售一块月饼。月饼的营销大战就是这样不 During the culturally rich Mid-Autumn Festival, other Chinese mid-autumn cultural symbols have not yet been seen in the minds of Chinese consumers as alternative moon cakes. Even so, the cultural value of moon cake has not yet been fully exploited. The function of the moon cake is too simple. Therefore, businesses can only squeeze out during the short Mid-Autumn Festival. They hope to sell more moon cakes than their competitors. This is not the moon cake marketing war