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我国是一个巨大的汽车消费市场,在发展汽车产业方面具有其他任何国家无法比拟的国内市场需求优势。伴随着居民收入增长而出现的消费结构升级,我国汽车市场出现井喷式的消费增长,汽车销售量从2001年的237万辆迅速增长到2013年的近2100万辆,已成为全球汽车产销量最大的国家。随着汽车保有量的大幅度上升,汽车服务领域技能型人员不足的矛盾会更加突出。以目前我国汽车后市场主要业态——汽车营销的人才为例,当前汽车营销人员文化水平不
My country is a huge automobile consumer market, which has the advantage of domestic demand unmatched by any other country in the development of the automobile industry. With the upgrading of consumption structure resulting from the growth of household income, the blowout-type consumption growth in China’s auto market witnessed a rapid growth in vehicle sales from 2.37 million units in 2001 to nearly 21 million units in 2013 and the world’s largest vehicle production and sales volume s country. With the substantial increase in the number of car ownership, the contradiction between the shortage of skilled personnel in the field of auto service will become even more prominent. Take the current post-market main format of China’s auto market-for example, the marketing talent, the current level of auto marketers is not cultural