论文部分内容阅读
自 2 0 0 2年底我国广东出现非典疫情以来 ,已蔓延到 2 5个省市 ,非典疫情打乱了人们的正常工作和生活秩序 ,但是 ,刺激了健康保险的发展 ,推动了保险公司新险种的开发 ,在短短的几个月内 ,保险公司先后推出了非典相关产品 2 0多种 ,提升了保险业的形象。相反 ,寿险新单业务下降 ,营销队伍发展受阻 ,相关业务受到冲击。为此 ,要及时调整经营策略和方式 ,严防误导欺诈行为的发生 ,密切关注非典产品可能产生的风险
Since the outbreak of SARS in Guangdong Province of China since the end of 2002, it has spread to 25 provinces and cities. The SARS epidemic has disrupted people’s normal work and life order. However, the development of health insurance has stimulated the development of new insurance companies Within a few short months, insurance companies have launched more than 20 kinds of SARS related products, which have promoted the image of the insurance industry. On the contrary, the business of new life insurance decreased, the development of marketing team was blocked and the related businesses were impacted. To this end, we must promptly adjust the business strategies and ways to prevent misleading fraud, pay close attention to the possible risks of SARS products