互联网时代,消费者的媒介接收方式越来越多样化、碎片化,营销变得更加艰难,面对日益年轻的消费市场,品牌纷纷开启“年轻化”营销之路,诸多有趣的创意开始着重于贴合年轻人的喜好。事实上,“年轻化”不能简单地用消费者年龄来界定,亦不是让品牌绞尽脑汁地编造一段吸引年轻人的故事。“年轻化”应该是一个品牌所传递出的感觉,使消费者在接触品牌之后会感到年轻,或者唤起年轻时的回忆、状态。“年轻化”要求品牌挖掘出与消费者有 Internet era, consumers receive more and more diversified media, fragmentation, marketing becomes more difficult, in the face of the increasingly young consumer market, the brand have opened the “young” marketing road, a lot of interesting ideas start Focus on fitting young people’s preferences. In fact, “rejuvenation” can not be simply defined by the age of consumers, nor is the brand branding to create a story that appeals to young people. “Rejuvenation ” should be the feeling that a brand conveys to make consumers feel young after touching the brand, or to evoke memories and states when they are young. “Rejuvenation ” requires the brand to dig out and consumers have