本文试图解读奥普拉·温弗瑞现象,认为她的成功归因于两个过程:一是她个人神话的演变过程,还有一个就是她平易近人的沟通风格的演变过程,这两个过程相互作用。奥普拉正是通过巧妙的朋友式的沟通模式,建立了与观众的亲密联系。 This article attempts to interpret the Oprah Winfrey phenomenon, attributing her success to two processes: one is the evolution of her own personal myth, and the other is the evolution of her approachable communication style, both of which effect. Oprah is through the clever friend-type communication model, established a close contact with the audience.