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市场营销与企业识别的融合是现代企业发展的必然。本研究立足于把握企业识别内涵,分析企业识别在市场营销的作用,并针对存在问题提出了解决对策。研究认为企业识别在市场营销中突出主题是塑造企业形象,通过理念识别、行为识别及视觉识别三大系统帮助企业在市场营销中快速与消费者建立企业形象认同;当前企业形象建立缺乏特性与内涵,需要企业在市场营销过程中加强企业文化整体特质创造。
The integration of marketing and business identification is the inevitable development of modern enterprises. This study is based on grasping the connotation of corporate identity, analyzing the role of corporate identity in marketing, and putting forward solutions to the existing problems. The research thinks that the prominent theme of corporate identity marketing in marketing is to shape corporate image and help enterprises to establish corporate image identity quickly with consumers in the marketing through the three systems of concept recognition, behavior recognition and visual recognition. The current lack of enterprise image features and connotation , The need for enterprises in the marketing process to enhance the overall quality of corporate culture to create.