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4月7日,我国最大的彩电企业——长虹集团突然打开价格之闸,15％的落差使“虹水”奔流而下,两岸之间顿时“牛马不辨”。长虹的降价行动也立即在不少大众传媒引起了一阵近年来罕见的辩论旋风。如《瞭望》的“彩电降价重开战,谁是赢家”;《中国青年报》的“彩电三国,世纪大战”;《中国经济时报》的“市场经济讲竞争也讲规则”;《中国市场经济报》的“长虹空袭彩电市场”;《中国经营报》的“彩电业新-轮价格战爆发”。据统计,短短一个多月时间,涉及“彩电降价”的文章已达1200篇之多。
On April 7, Changhong Group, China’s largest color TV company, suddenly opened the price gate, and a 15% drop caused the “rainwater” to run down, and suddenly the two banks did not recognize each other. Changhong’s price cuts also immediately caused a lot of turmoil in recent years in the mass media. For example, “Review of color TV prices reopened,” who is the winner, “China’s Youth Daily,” “Color TV, the Three Kingdoms, World War II”; “China Economic Times”, “The Market Economy Speaks of Competition and Says the Rules,” “China’s Market Economy The newspaper ”Changhong air raid TV market“; ”China Business News“ ”new color TV industry - round of price war broke out." According to statistics, in just over a month, the number of articles involving “color TV price reduction” has reached 1200.