我国的衣装文化源远流长。北京的衣装产业在发展过程中逐渐形成了自己独具特色的文化形态,老字号作为它的代表,高度凝炼了在这一产业发展中,所体现的具有自己特色的经营理念和文化。为数不多的老字号在行业新生代竞争日趋激烈的今天,仍可屹立不倒,必然有其生存的秘诀和道理。挖掘整理这些遗产对发扬祖国衣装优秀传统具有深远意义,对于将要进入这一领域的从业者具有一定借鉴作用。 China’s clothing culture goes back to ancient times. Beijing’s garment industry gradually formed its own unique cultural form in its development process. As its representative, the old-fashioned garment industry in Beijing highly condensed its management philosophy and culture with its own unique characteristics in the development of this industry. A small number of old and famous in the industry increasingly fierce competition of the new generation, still can survive, there must be the secret of their existence and truth. Excavating and sorting out these heritages is of far-reaching significance to the promotion of the fine traditions of the Chinese ancestral home and clothing, and will be of reference for practitioners who are going to enter this field.