不断取得成功的企业都有固定不变的核心价值和核心目标,而它们所运用的经营战略和习惯做法却在不断作出调整以适应外界的变化。这种保持其核心精神并不断进步的动力正是一些公司(诸如:惠普、3M、约翰逊与约翰逊、宝洁、默克、索尼、摩托罗拉、诺德斯特龙等)成为不断自我更新成长并取得长期业绩的名优企业。惠普公司的员工一直都认为操作习惯、文化标准、经营战略的完全变革并没有使其失去惠普的精神——公司的核心思想。约翰逊与约翰 Companies that have achieved success have fixed core values ​​and core goals. The business strategies and practices they use are continuously adjusted to adapt to changes in the outside world. This kind of motivation to maintain its core spirit and make continuous progress is that some companies (such as: Hewlett-Packard, 3M, Johnson and Johnson, Procter & Gamble, Merck, Sony, Motorola, Nordstrom, etc.) have become self-renewing and growing for a long time. Performance of the famous companies. Hewlett-Packard employees have always believed that complete changes in operating habits, cultural standards, and business strategies have not caused it to lose the spirit of HP, the company’s core idea. Johnson and John