一目了然原则。用户基本上都是自主地参加营销活动,他们获取必要数据信息所花的时间越长,就更容易丧失耐心甚至放弃参加活动。营销人员向客户提供的信息必须能够一目了然。Live Earth(一场关于气候危机的营销活动) At a glance principle. Users are essentially engaged in marketing activities autonomously, and the longer they spend getting the necessary data and information, the more likely they are to lose patience and even abandon their activities. The information marketers provide to customers must be clear at a glance. Live Earth (a marketing campaign about the climate crisis)