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随着我国广播电视市场转型速度的加快,越来越多电视台提出全新管理体制,尤其是电视节目评估工作的开展,满足多元化、综合性的节目播出效果评价要求,更好地推动电视节目发展。本文结合笔者实际工作经验,对广播电视节目的评估体系、评估原则进行分析与阐述,并提出广播电视节目评估工作的发展趋势。
With the speeding up of the transformation of the radio and television market in our country, more and more television stations have put forward a new management system, especially the evaluation of television programs to meet the diversified and comprehensive evaluation requirements for broadcast programs and to better promote television programs development of. Based on the author’s actual working experience, this paper analyzes and expounds the evaluation system and evaluation principle of radio and television programs and puts forward the development trend of radio and television program evaluation.