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方兴未艾的政府网络发言人制度正成为新的官民互动平台,然而政府网络发言人制度还存在诸多现实困境,导致其政民沟通的功能被显著削弱。源于西方的企业家政府理论强调以“企业家精神”重塑政府,将企业成功的一些理念应用到政府部门,力求建设一个更加高效、更加令民众满意的政府。在这一视角下,网络发言人制度作为公共治理的重要工具创新,可从理念更新、机制革新、制度设计及团队建设四个方面,构建一个网上网下联动、体制内外互动的网络发言人制度体系。
The government spokesman system in the ascendant is becoming a new interactive platform for officials and civilians. However, there are still many realistic difficulties in the government spokesman system, leading to a marked erosion of its function of communication between politicians and citizens. The theory of entrepreneurial government from the West emphasizes that “the entrepreneurial spirit” should be used to reshape the government and apply some ideas of business success to government departments so as to build a more efficient and even more satisfying government. From this point of view, as an important tool for public governance, network spokesman system can innovate from concept updating, mechanism innovation, system design and team building to build a network spokesman system system.