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从1994到2000年,美国制药企业每年花费在直接面向消费者的处方药广告费用增加了一倍。病人和医生都抱怨处方药广告的影响太大了,过高的广告费用提高了药品的价格,给消费者、政府造成了很大的经济负担。根据有关调查,直接面对消费者(DTC)处方药广告的确对消费者的消费行为产生了很大影响:大约有25%的美国观众在观看了DTC
From 1994 to 2000, the annual cost of prescription drugs consumed by U.S. pharmaceutical companies doubled directly to consumers. Both patients and doctors complain about the impact of prescription drug advertisements too much. Excessive advertising costs raise the prices of medicines, posing a heavy financial burden to consumers and the government. According to the survey, direct-to-consumer (DTC) prescription drug ads do have a significant impact on consumer spending: about 25% of U.S. viewers watch DTC