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近些年来,数字传媒技术已渗透到人类社会的方方面面,给人们的生活、工作、娱乐带来了深刻的影响。将数字传媒技术与泸酒文化的内涵展示联系起来,通过对泸州酒文化历史的研究,可挖掘泸酒文化的特色,提炼出泸酒文化的精髓,用丰富多样的数字作品形式展现给大家,可以起到宣传泸州,打造泸州酒城形象的作用,还能扩大泸州城市的知名度和美誉度,提高城市综合竞争力,进而加快泸州经济建设的步伐,促进泸州酒文化的快速发展。
In recent years, digital media technology has penetrated into all aspects of human society and has brought profound impact on people’s life, work and entertainment. Through the study of the history of liquor culture in Luzhou, the characteristics of Luzhou - Liquor culture can be tapped, the essence of Lu - Li culture can be extracted, and the rich and varied digital works can be displayed to everyone. Can play a role in publicizing Luzhou, Luzhou city image, but also to expand the visibility and reputation of Luzhou city, improve the overall competitiveness of the city, thereby speeding up Luzhou’s pace of economic construction and promoting Luzhou wine culture’s rapid development.