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电信运营商可以在自身业务中,通过使用创新的资费策略和商业模式来挖掘潜在价值,EE的共享计划便是在这些创新的资费策略中一个很好的例子。作为英国第一个4G运营商,EE在其他英国运营商推出预期的LTE服务前,已宣布实施一系列举措来巩固其LTE的市场地位。这些措施包括加倍提升LTE的速度至最大理论值150Mbit/s,进一步推广其先前宣布的共享计划,推出用于LTE的PAYG(payas-you-go)套餐,与万事达卡合作近场通信移动支付解决方案,并引入最新IEEE802.11ac技术的FTTH无线路由器等。虽然LTE提速一倍的消息曾占领各大头条新闻,但实际上共享计划和PAYG套餐的推出对EE的LTE业务影响更大。共享计划和PAYG LTE展现市场差异化优势从运营的角度来看,在EE所宣布的LTE计划中,最瞩目的便是其共享计划。从2013年7月17日起,EE
Telecoms operators can exploit potential value in their own businesses by using innovative tariffs and business models, and EE’s shared plan is a good example of these innovative tariff strategies. As the UK’s first 4G operator, EE announced a series of initiatives to strengthen its LTE market position before other UK carriers launch the expected LTE services. These measures include doubling the speed of LTE to 150 Mbit / s maximum theoretical value, further promoting its previously announced sharing plan, launching the PAYG (payas-you-go) package for LTE, and partnering with MasterCard for Near Field Communication Mobile Payment Program, and the introduction of the latest IEEE802.11ac technology FTTH wireless router. Although the news of doubling the speed of LTE once occupied the big headlines, in fact, the launch of the sharing plan and the PAYG package has a greater impact on the LTE business of the EE. Sharing Plans and PAYG LTE to Show Market Differentiation Benefits From an operational point of view, the most noticeable aspect of the LTE plan announced by EE is its shared plan. From July 17, 2013 onwards, EE