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【Abstract】With the development of global economy, the workplace is in urgent need of a large number of interdisciplinary talents with strong English communication skills and business knowledge. As an important base for talent cultivation, colleges should adapt to the situation, cultivate talents and meet the needs of society. The paper makes a careful investigation about the cultivation goals of business English, employment prospects and English requirements of employers in domestic labor market. Based on the present situation of college English curriculum and teaching in Leshan Normal University, it discusses how to implement and promote the curriculum of business English course in college English teaching, improve the employment opportunities of college graduates
【Key words】 business English; training objectives; employment prospect; compound talents; teaching mode; quality of teachers; teaching team; cooperation
【作者簡介】 许毅兰(1965.06-),女,四川乐山人,乐山师范学院外国语学院,讲师,研究方向:应用语言学和英语教法的研究。
Introduction
With the localization of foreign trade enterprises and internationalization of domestic enterprises, the job market needs a large number of business English talents with strong foreign language communication skills, business and foreign trade knowledge, and familiar with modern office equipment. The demand still continues to expand, so universities should adapt to the situation actively and cultivate English talents to meet the needs for social development. In foreign languages schools of many universities, college English teaching departments have begun to try to open college trade or business English courses. International trade practice teaching is an important link in college English talent training, which helps to improve the competitiveness of employment for college students in the workplace. However, in recent years, college graduates in China have been facing a difficult employment situation, and the state encourages college graduates to start their own business, which puts forward higher requirements for the talent cultivation of college English,
【Key words】 business English; training objectives; employment prospect; compound talents; teaching mode; quality of teachers; teaching team; cooperation
【作者簡介】 许毅兰(1965.06-),女,四川乐山人,乐山师范学院外国语学院,讲师,研究方向:应用语言学和英语教法的研究。
Introduction
With the localization of foreign trade enterprises and internationalization of domestic enterprises, the job market needs a large number of business English talents with strong foreign language communication skills, business and foreign trade knowledge, and familiar with modern office equipment. The demand still continues to expand, so universities should adapt to the situation actively and cultivate English talents to meet the needs for social development. In foreign languages schools of many universities, college English teaching departments have begun to try to open college trade or business English courses. International trade practice teaching is an important link in college English talent training, which helps to improve the competitiveness of employment for college students in the workplace. However, in recent years, college graduates in China have been facing a difficult employment situation, and the state encourages college graduates to start their own business, which puts forward higher requirements for the talent cultivation of college English,