略论房地产营销策略陶婷芳改革开放以来，随着城市住宅制度改革的不断深化和土地有偿使用制度的实施，房地产业作为一个独立的经济产业在我国迅猛地发展起来。然而，长期来旧有的低租金、分配型的福利型住房制度约束了房地产业的发展，使它丧失了应有的经营机制和适应市场... A Brief Discussion on Strategy of Real Estate Marketing Tao Tingfang Since the reform and opening up, with the deepening reform of urban housing system and the implementation of the system of paid use of land, the real estate industry has developed rapidly as an independent economic industry in our country. However, the long-term old low-rent, distribution-based welfare housing system has constrained the development of the real estate industry, making it lose its proper management mechanism and adapt to the market.