当我们发现一本平淡无味的读物,枯燥的文字罗列,无节奏变化的文体结构,千篇一律的字体版式,无文字以外的任何信息引伸……会为其内在的单薄而感到不能满足,所以必须把握当代书籍形态的特征,要提高书籍形态的认可性(即读者易于发现的主体传达)、可视性(为读者一目了然的视觉要素)、可读性(便于读者阅读、检索结构性设定),掌握信息的单纯化(传达给读者的正确感受——主旋律).掌握 When we find an insipid reading, a dull list of texts, a non-tempo stylistic structure, a stereotyped typography, an extension of any information other than words ... that we can not satisfy for its inner thinness, we must grasp The characteristics of contemporary book form are to improve the recognition of the book form (that is, the reader’s easy-to-discover subject communication), the visibility (the visual element for the reader), the readability (for readers to read and retrieve the structural setting) To master the simple information (to convey the correct feelings of readers - the main theme)