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微电影广告不同于传统影视广告,具有其独特性。本文阐述了微电影广告国内外研究现状,研究的意义以及表现方法,通过对影视广告教学的拓展研究—微电影广告的探讨,为影视广告教学提出新的思路。
Micro-film advertising is different from the traditional television advertising, with its unique. This article expounds the research status quo, research significance and methods of the micro-film advertisement at home and abroad. Through the discussion of the expansion of the film advertisement teaching-the discussion of the micro-film advertisement, it puts forward a new idea for the film and television advertisement teaching.