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一个全新的品牌如何为自己选定目标客户,又是怎样为他们开发汽车?这个过程决定了观致未来的成败落座屏幕前,5个LOGO在眼前一闪而过。大约半小时后,工作人员上前询问,对其中哪一个留下深刻印象。接下来,同样的画面轮次上演,变化的只是不同的参与对象。若干年前的某一天,观致汽车正在为自己选定LOGO,快速播放是为了还原汽车在人类眼前快速驶过、视线停留3~5秒的真实场景。有着8年汽车行业市场调研经验的Sherry Shi看来,
How a brand new brand for their own target customers, but also for them to develop the car? This process determines the success or failure of the future prospects of the seating screen, the five LOGO flash in the eyes. About half an hour later, the staff went up to ask which of them was impressed. Next, the same screen was staged, changing only the different participants. A certain number of years ago, the concept of the car is selected for their own LOGO, fast play is to restore the car in front of human eyes quickly passing, sight stay 3 to 5 seconds of the real scene. Sherry Shi, who has 8 years of market research experience in the automotive industry,