在人类文明的长河中,报纸可以算作历史悠久的媒介载体了,但它的发展并非一帆风顺。当无线电广播出现时,有人就预言报纸将被扔进垃圾箱;而当电视出现时,许多人又认为电视将成为报纸的掘墓人。然而报纸不但没有消失,反而成为主要的传媒手段之一。报纸在与广播和电视竞争过程中之所以没败阵,一个重要的原因在于:报纸的文字信息比广播电视的图像或声音更详尽,更深入,也更便于保存。新媒体时代各种新传播技术的出现,使得传统报纸的生存空间日渐狭小。传统报纸如何扬长避短,应对无孔不入的网络冲击,是当前报业面临的一大挑战。 In the long history of human civilization, the newspaper can be regarded as a long-established media carrier, but its development has not always been smooth. When radio was on, some predicted that the newspaper would be thrown into the trash, and when the television appeared, many thought the television would become the gravedigger of the newspaper. However, the newspaper not only disappeared, but instead became one of the major media outlets. An important reason why newspapers fail to compete with radio and television during the competition is that newspaper text messages are more detailed, in-depth, and easier to save than radio and television images or sounds. The advent of various new communication technologies in the era of new media has made traditional newspapers increasingly narrower in living space. How traditional newspapers can avoid weaknesses and deal with the pervasive network impact is a major challenge facing the current newspaper industry.