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电视购物在全世界的发达国家都是一种非常成熟的购物方式,是继传统零售、超市、连锁店之后的“第四次”零售商业革命,是购物渠道的一种扩充。在美国、日本等发达国家,电视购物产业已经占到了零售总量的8%-10%;而在国内现在只有1%左右,国内电视购物市场的潜力巨大。居家购物·乐拍商城的家庭电视购物让消费者足不出户,轻松购物。它区别于国人目前经常看到的单一产品的夸大的电视直销广告,而是坚持诚信体贴地为消费者提供实惠和便利的产品和服务。
TV shopping in developed countries around the world is a very mature way of shopping, following the traditional retail, supermarkets, chain stores after the “Fourth” retail business revolution is an expansion of shopping channels. In the United States, Japan and other developed countries, the TV shopping industry has accounted for 8% -10% of the total retail sales; while in China, only about 1%, the domestic TV shopping market has great potential. Home Shopping Lotto Mall home TV shopping so that consumers stay at home, easy shopping. It is different from people often see single product exaggerated TV direct sales ads, but insisted on integrity and considerate to provide consumers with affordable and convenient products and services.