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本文从高校发展需要的角度阐述高校视觉导向系统的重要性及目前国内大部分高校视觉导向系统设计应用上的不足,对高校视觉导向系统设计的要素进行了详细的分析。提出高校视觉导向系统设计应注重功能性、统一性、色彩设计、形象塑造等。
This article elaborates the importance of visual guidance system in colleges and universities as well as the shortcomings of the design and application of visual guidance system in most colleges and universities from the perspective of the development needs of colleges and universities and analyzes the elements of visual guidance system design in colleges and universities in detail. It is suggested that the design of college visual guidance system should pay attention to function, unity, color design and image creation.