论文部分内容阅读
一家专门做波斯手工地毯的企业,如何在全球市场中精准找到自己的客户?这是一家非常传统的传统企业,手工地毯的制作周期需要几个月甚至几年,价格昂贵,而客户群又非常小众,这是无数家外贸企业相似的困境。在Google ADWords,这家企业可以用关键词圈定自己的客户,如中年男性,艺术爱好者,民族风等,并精准地投放产品广告。结果出人意料,使用Google ADWords两年时间,这家企业的销售额扩大了15倍。信贸环球:3年100亿美元中国外贸该怎么走?这是从2008年金
How can a company specializing in Persian handmade rugs find its customers in the global market? This is a very traditional and traditional enterprise. The production cycle of handmade carpets can take months or even years, which are expensive and the customer base is very different Small minority, which is a similar dilemma for countless foreign trade enterprises. At Google AdWords, the business can tag its clients with keywords, such as middle-aged men, art lovers, ethnic groups, etc., and precisely target product ads. The result was surprising. With Google AdWords for two years, the company’s sales have been 15 times more. Credit Suisse Global: 3 years 10 billion US dollars China’s foreign trade how to go? This is from the 2008 gold