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中国民营企业“形象”对于提升企业的市场竞争力有着重要作用,因此有效地及时实施CI品牌战略,提高企业和产品的知名度、美誉度,提升竞争力,开拓更广阔的市场,不失为一种果敢而精明的举措。实施CI品牌战略都要投入相当大的人力、物力和财力,其构建、内核填充、推广、维护、提升等过程,又是一个漫长而艰辛的过程,因而需要民营企业最高决策者必须未雨绸缪高度重视,应长期坚持的发展战略,持之以恒地是实施CI品牌战略。
Private-owned enterprises in China “Image ” plays an important role in enhancing the market competitiveness of enterprises. Therefore, effectively implementing the CI brand strategy in time and enhancing the reputation and reputation of enterprises and products to enhance their competitiveness and open up a broader market can be regarded as one A bold and smart move. Implementation of CI brand strategy must invest considerable human, material and financial resources, its construction, filling the kernel, promotion, maintenance, promotion and other processes, but also a long and arduous process, which requires private enterprises, the highest decision-makers must take precautions , Should be long-term development strategy, consistent implementation of CI brand strategy.