香水名不仅反映出香水的灵魂和主题,还在体现社会文化内涵层面颇具活力和表现力,从而达到诱发消费者购买行为的目的。本文结合索绪尔和罗兰·巴特的符号学理论对法语香水名进行了探索式的符号学分析,指出香水名凭借生动的能指,丰富的意指最终达到导向神话的目的,它在香水神话的构建和解读方面都有着重要的意义。 Perfume not only reflects the soul and theme of perfume, but also reflects the level of social and cultural content quite energetic and expressive, so as to induce consumers to buy the purpose. Based on the semiotic theory of Saussure and Roland Barthes, this article explores the semiotic analysis of the French perfume name, pointing out that by virtue of the vivid signifier, the richness of the perfume name finally reaches the goal of guiding the myth. The construction and interpretation of all have important significance.