蒙医药产业的发展虽然取得了一定的成绩,但与中药、西药或其他一些民族医药比较,还面临着品牌实力不足等一系列亟待解决的问题,如何打造蒙药品牌是重中之重。作为蒙药企业来说,要分析预测行业营销的发展现状及趋势,着力打造品牌,提升核心竞争力。因此,在国内民族医药品牌营销现状的基础上,本文立足于蒙医药,有针对性地提出蒙药品牌的建设途径。 Although the development of Mongolian medicine industry has made some achievements, it still faces a series of problems to be solved, such as lack of brand strength compared with traditional Chinese medicine, western medicine or other ethnic medicine. How to build Mongolian medicine brand is the top priority. As a Mongolian medicine enterprise, it is necessary to analyze and forecast the status quo and trends of the development of the industry’s marketing, strive to build a brand and enhance its core competitiveness. Therefore, based on the status quo of domestic national medicine brand marketing, based on Mongolian medicine, this paper puts forward the way to construct Mongolian brand.