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随着2008年夏季奥运会的临近,各地新闻媒体加大了对奥运筹办报道的力度,CCTV-5更是将原名体育频道更名为奥运频道,全方位报道北京奥运会的筹办以及全民参与奥运会的热烈氛围,此时媒体之间的较量才刚刚开始。怎样报道奥运,使自己在这场“新闻混战”中博得先机,是包括报纸、广电及新生代网络在内的各种媒体共同关注和思考的问
With the approaching of the 2008 Summer Olympic Games, local news media have stepped up preparations for the Olympic Games. CCTV-5 renamed the former Sports Channel as the Olympic Channel, reported the preparation of the Beijing Olympic Games and the warm atmosphere of participation of the entire people in the Olympics , At this time the contest between the media has just begun. How to cover the Olympic Games and win the first chance in this “melee of news” are the common concerns and considerations of various media including newspapers, radio, television, and the new generation of networks