1990年代以来,中国社会发生着从神圣社会转向世俗社会的巨大变化。在这个过程中, 中国知识界所出现的几次具有较大影响的思想文化论争所应对的仍然是这一变化。一直以来,我都在努力地希望找出自己呈现和应对这个社会变化同时回应这些论争的方式。我把研究的重点放在时尚报刊、广告这样 Since the 1990s, Chinese society has undergone tremendous changes from a sacred society to a secular society. In this process, the several influential ideological and cultural controversies that have emerged in the Chinese intellectual community have responded to this change. I have been struggling all the time to find ways of presenting and responding to this social change while responding to these arguments. I focus my research on fashion newspapers and advertising