随着社会主义市场经济和现代企业制度的建立和完善,企业文化已越来越被人们所关注和重视。企业文化是指在一定的社会经济条件下,企业在管理活动中所创造和形成的具有本企业特色的精神财富以及物质形态的总和。它包含的内容很多,如价值观、行为准则、制度与规范、文化环境等等。其中,价值观是企业文化的核心。企业文化一旦形成,就会对企业的成员产生影响,触发并形成创新行动。企业文化建设是企业生存和发展的基础和动力。企业精神是企业的旗帜,是灵魂,是企业生存和发展的决定因素,它又是企业文化的重要支柱;企业形象是企业精神内涵的外部反映,其良好与否决定能否被社会所认可,是推动和促进企业发展的外部因素。企业形象又正是企业文化的内涵之一。良好的企业精神扎根于良好的企业文化。企业文化具有强大的激励功能和凝聚力。简单地说,文化就是价值观,而价值观就是工作态度。也 With the establishment and perfection of the socialist market economy and the modern enterprise system, the corporate culture has drawn more and more attention and attention. Corporate culture refers to the sum of the spiritual wealth and the material forms that are created and formed by enterprises in management activities under certain social and economic conditions. It contains a lot of content, such as values, codes of conduct, systems and norms, cultural environment and so on. Among them, the values ​​are the core of corporate culture. Once the corporate culture is formed, it will affect the members of the enterprise, triggering and forming innovative actions. Corporate culture is the foundation and motivation for the survival and development of enterprises. Enterprise spirit is the banner of the enterprise, is the soul, is the determinant of the survival and development of enterprises, it is an important pillar of corporate culture; corporate image is the external reflection of the connotation of enterprise spirit, whether its good or not can be recognized by society, Is to promote and promote the development of enterprises external factors. Corporate image is exactly one of the connotation of corporate culture. Good corporate culture rooted in a good corporate culture. Corporate culture has a strong incentive and cohesion. Simply put, culture is the value, and values ​​are the working attitude. and also