随着互联网的发展,伴生出现了许多新鲜光亮的名词,“无摩擦经济”就是其中最为醒目的一个。“无摩擦经济”最简单的表达就是消除了所有中间环节,中间成本为零。可以说“无摩擦经济”是一种理想主义,而在现实经济中的摩擦难以避免的。“无摩擦经济”的理论家们认为网络,特别是电子商务的普遍应用会消除交易中的分销成本和搜寻成本。这从理论上来看似乎是成立的,但在实际中分销成本和搜寻成 With the development of the Internet, accompanied by many new shiny terminology, “frictionless economy ” is one of the most eye-catching one. “No friction economy ” The simplest expression is to eliminate all the intermediate links, the intermediate cost is zero. It can be said that “frictionless economy” is an idealism, while friction in the real economy is unavoidable. Theorists in the “frictionless economy” view the widespread use of the Internet, especially e-commerce, to eliminate distribution costs and search costs in transactions. This seems to be true in theory, but in fact distribution costs and search into