一直以来,经济新闻写作的专业性和通俗性是一对矛盾。一方面,经济新闻属于专业性新闻的范畴,它离不开大量经济学的专业知识、经济数字和经济术语。另一方面,传统的经济新闻写作常常使用过多的专业名词,一般读者很难看得懂,传播效果大打折扣。想要在这方面做出创新,就要注意专业性和通俗性的对立统一。 All along, the professionalism and popularity of economic news writing is a contradiction. On the one hand, economic news belongs to the category of professional news. It can not be separated from a large amount of economics’s professional knowledge, economic figures and economic terms. On the other hand, traditional economic news writing often uses too many specialized terminology, which is hard for the average reader to understand and greatly reduces the spreading effect. If you want to make innovations in this area, we should pay attention to the unity of opposites between professionalism and popularity.