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在迅速发展的保健品行业中,老年人成为消费的主力军。中国保健协会的数据显示,目前我国保健品的年销售额约2000亿元,其中老年人消费占了50%以上。根据中国消费者协会发布的报告,约七成消费者对国内保健食品市场不太满意。记者调查发现,不少保健品公司打亲情牌,用虚假、夸大的营销方式忽悠老人购买产品,而当老人发现问题时,又陷入维权困境。
In the rapidly growing health care industry, the elderly are the mainstay of consumption. According to the data from China Association of Health, annual sales of health care products in China are about 200 billion yuan, of which over 50% of elderly people consume. According to a report released by the China Consumer Association, about 70% of consumers are not satisfied with the domestic health food market. Reporters found that many health care companies hit family cards, with fake, exaggerated marketing Huayou elderly to buy products, and when the elderly found the problem, but also into the plight of rights.