近几年随着我国经济建设的快速发展和人民生活的日益提高,作为联系生产和消费纽带的零售业在变革、重组、发展和突飞猛进。特别是零售终端的经营形态和多业态的发展,更是几十年来前所未有。大型百货店、现代百货店、销品茂、专营店、专卖店、直销店、超市、便利店、折扣店……各种新型零售业态,像雨后春笋般地产生、发展。零售业态的快速发展和变化,使零售市场的竞争更加激烈,一方面使整个零售业迅速地提高了现代营销水平和现代管理水平,促使整个零售业繁荣发展。据 In recent years, with the rapid development of China’s economy and the ever-improving people’s living conditions, the retail industry, as a link between production and consumption, has undergone changes, reorganizations, and developments by leaps and bounds. In particular, the development of the retail terminal business model and multi-format is even more unprecedented in decades. Large department stores, modern department stores, sales mao, franchise stores, specialty stores, direct sales stores, supermarkets, convenience stores, discount stores ... ... a variety of new retail formats, like mushrooms produce, development. The rapid development and changes in retail formats have brought more competition in the retail market. On the one hand, the entire retail industry has rapidly raised the level of modern marketing and modern management, and has promoted the prosperity and development of the entire retail industry. according to