在当前快速发展的市场经济环境下,人们早已从传统的物质消费转向了精神消费。尤其是在物质产品同质化现象十分严重的情况下,产品包装与造型设计的重要意义远远突破功能性特征,成为消费者选择产品的重要标准,因此,艺术设计在企业竞争中发挥着举足轻重的作用。如何把握时代发展的脉搏以及大众消费与审美心 In the current rapidly developing market economy environment, people have already shifted from traditional material consumption to spiritual consumption. Especially when the homogeneity of material products is very serious, the importance of product packaging and styling design has far exceeded the functional characteristics and become an important standard for consumers to choose products. Therefore, art design plays a decisive role in the competition among enterprises Role. How to grasp the pulse of the development of the times and public consumption and aesthetic heart