中国的改革进入到了信用建设阶段，许多媒体将重建企业的信用提到了关乎企业道德、关系企业生死存亡的高度。其实，对企业来说，守信还是不守信实在是一种利益上的衡量，与企业的道德没有什么关系。道德的评价只适用于自然人，对于拟制的人———企业来说，道德的评价毫无意义 China's reform has entered a stage of credit construction. Many media outlets refer to the rebuilding of a company's credit to the height of the survival of the enterprise's ethics and the relationship between the enterprises. In fact, for enterprises, trustworthiness or untrusting is really a measure of profit, and corporate ethics have nothing to do. Moral evaluation applies only to natural persons, for the proposed people --- enterprises, moral evaluation of meaningless