近年来,中央、地方各级教育电视台异军突起、不断创新,在激烈的电视传媒业竞争中站稳了脚跟。但一个不争的事实是:各级教育电视台的收视率仍然远远不及综合电视台的收视率。造成这一尴尬局面的原因很多,如办台实力偏弱、节目缺少整体策划包装、没有很好地按照电视规律办事等。而就电视媒体而言,新闻报道类节目办得成功与否,不仅直接影响节目收视率,更关系到整个教育电视台的形象。 In recent years, the educational television stations at the central and local levels have been making new innovations and have gained a firm foothold in the fierce competition in the television media industry. However, it is an indisputable fact that the ratings of educational television stations at all levels are still far below the ratings of integrated television stations. This embarrassing situation caused by many reasons, such as the strength of Taiwan to do the weak, the overall lack of programming planning package, did not work well in accordance with the laws of television. In the case of the television media, the success of the news report programs has not only directly affected the ratings of the programs, but also the image of the entire education television station.