高校校报作为学校党委和行政的机关报,担负着重要使命。要充分发挥其作用,必须提升校报的可读性。本文从深化新闻意识、发挥学校特色、树立策划意识、增强受众意识、联合新兴媒体等五方面出发,提出用专业化、个性化、深度化、多元化、现代化的校报来吸引读者。 As a school organ of the school’s party committees and administrative organs, the college newspaper has an important mission. To give full play to its role, we must improve the readability of school newspapers. Based on five aspects of deepening news awareness, developing school characteristics, establishing planning awareness, raising public awareness and joining emerging media, this paper proposes to attract readers with specialization, individualization, deepening, diversification and modernization of school newspapers.