《海南国际旅游岛建设发展规划纲要》将琼海纳入东部组团,明确提出琼海要依托博鳌亚洲论坛品牌优势,大力发展国际会展和文化创意产业,打造国际会展和文化产业品牌。在会展业剧烈的竞争中,琼海如何使会展经济做得更好,是当前面临的一个重要研究课题。琼海市会展活动历史悠久,发展会展经济有良好的发展氛围和群众对会展业的认知度。 “Hainan International Tourism Island Construction and Development Plan,” the Qionghai into the Eastern delegation, made it clear that Qionghai to rely on the Boao Forum for Asia brand advantage, vigorously develop the international convention and cultural and creative industries, build international exhibition and cultural industries brand. In the fierce competition in the exhibition industry, Qionghai how to make the exhibition economy to do better, is currently facing an important research topic. Qionghai Convention and Exhibition has a long history, the development of Convention and Exhibition economy has a good atmosphere for development and the public recognition of the Convention and Exhibition industry.