生态旅游可归纳为:一种在生态学原理和可持续发展理论指导下,以自然生态环境和某些特定的文化区域为对象,以感知、研究某一景观区域的自然生态、文化景观和使游客亲近大自然,接受生动的生态教育为目的,以不破坏生态系统平衡及保护自然、人文生态资源实现可持续发展为宗旨,并以使当地社会与经济受益为基本原则的特殊形式的旅游活动。在生态旅游产品设计和营销推广活动 Ecotourism can be summarized as follows: Under the guidance of ecological theory and sustainable development theory, taking the natural ecological environment and some specific cultural regions as the object, we can perceive and study the natural ecology, cultural landscapes and landscapes of a certain landscape area Tourists are close to nature and accept vivid ecological education for the purpose of not breaking the ecosystem balance and the protection of nature, humanities and ecological resources for the purpose of sustainable development, and to make the local community and economic benefits as the basic principles of special forms of tourism activities . Ecotourism product design and marketing promotion activities