体验营销是体验经济时代提出的营销模式,它是企业依靠为顾客提供与其产品相关的某些体验而获得顾客认可,从而取得较高利润的营销模式。在旅游业的竞争日趋激烈的情况下,旅游企业只有让游客在旅游过程中获得美好的体验,才能使企业更好地发展。旅游是体验性很强的活动,各种旅游形式的共性是游客为了寻求心理满足。体验营销对 Experiential marketing is a marketing model proposed by the experiencing economic times. It is a marketing model in which enterprises rely on customer recognition for customers to provide certain experiences related to their products to achieve higher profits. In the increasingly fierce competition in the tourism industry, the tourism enterprises can make the enterprises develop better only by letting the tourists get a better experience in the traveling process. Tourism is a very experiential activity, the commonalities of various forms of tourism are tourists in pursuit of psychological satisfaction. Experience marketing right