党的十七大报告提出要推动社会主义文化大繁荣大发展,尤其是明确指出要提高国家文化软实力,“在时代的高起点上推动文化内容形式、体制机制、传播手段创新,解放和发展文化生产力,是繁荣文化的必由之路。”“运用高新技术创新文化生产方式,培育新的文化业态,加快构建传输快捷、覆盖广泛的文化传播体系。”可以说,文化 The report of the 17th National Congress of the Communist Party of China (CPC) proposed to promote the great prosperity of socialist culture, in particular that it should be clearly pointed out that it is necessary to improve the soft power of our country’s culture, “promote the formation of cultural contents, institutional mechanisms, innovations in means of communication, and liberation at the high starting point of our time The development of cultural productivity is the only way to prosper the culture. ”“ Apply new and high technologies to innovate cultural production methods, cultivate new cultural formats and speed up the construction of a fast and broad-based system of cultural communication. ”" It can be said that culture