买断经营权 去年6月,上市公司湖南投资在北京注册一家传播经营公司,向名牌时报社投资1000万元,获得该报独家发行和广告的经营权,双方合作期限15年。这意味着一家创办才两年的小报,15年发行广告的经营权就值1000万元。尽管如此,由于名牌时报影响不大,湖南投资此举,在业内并未引起多大反响。 《希望》,值6000万 In June last year, listed company Hunan Investment registered a broadcasting operation company in Beijing, invested 10 million yuan in the name-brand time newspaper and obtained the exclusive right to operate the newspaper for distribution and advertising. The cooperation period of both parties was 15 years. This means that a founder of the tabloid for only two years, 15 years of advertising rights issued on the value of 10 million yuan. However, due to the impact of the brand name Times, Hunan investment in the move, did not cause much response in the industry. “Hope”, worth 60 million