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社会的进步,推动各行各业的发展。商业的存在就有竞争,有竞争就有宣传,广告是一种宣传手段,招贴设计则是广告中重要手段。如何用设计赢得竞争,就显得尤为重要。如何在设计中体现本土文化也成为设计师所面临的一大课题,现代招贴设计包含有纯艺术性、鉴赏性的设计,设计内涵很广,而在招贴设计中,图形设计是重要的构成元素,设计师须有多学科知识的修养,才能设计出内涵的图形。
Social progress, promote the development of all walks of life. Commercial existence of competition, competition there is publicity, advertising is a means of advertising, poster design is an important means of advertising. How to use design to win the competition, it is particularly important. How to embody the local culture in the design has also become a major issue facing the designers. Modern poster design contains purely artistic and appreciative designs, which have a wide range of design connotations. In the poster design, graphic design is an important constituent element, Designers must have the knowledge of multidisciplinary in order to design a graphic connotation.