本文从新媒体不同于传统媒体的特征出发,按照动漫行业的各门类,对新媒体时代的动漫行业的现状做了分析,并从动画从业者与行业发展的角度分别阐述了新媒体时代动漫行业“全民化”的方式及前景。 Starting from the characteristics of the new media different from the traditional media, this article analyzes the current situation of the animation industry in the new media era according to the various sectors of the animation industry. From the angle of the animation practitioners and the development of the industry, this article expounds the animation industry The Way and Prospect of “Nationalization”.