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当前我国消费不足治理面临多重困境,包括理论困境、逻辑困境、伦理困境及对策困境等。马克思消费力理论以消费力为基本范畴,以人的发展为中心论题,适用于破解当前我国消费不足的治理困境,推动消费不足治理的根本转变。破解消费不足的指导理论不是经典经济危机理论,而是马克思消费力理论;根本治理目的不是扩大社会消费,而是满足居民消费需求;根本治理任务不是释放购买力,而是培育居民消费力;根本治理对策不是提高居民收入,而是培育消费者;根本治理思路不是关注经济发展,而是关注人的发展。
At present, the governance of under-consumption in our country is faced with multiple dilemmas, including theoretical dilemma, logical dilemma, ethical dilemma and counter-measures dilemma. Consumption power as the basic category of Marx’s theory of consumption, with human development as the central topic, suitable for the current dilemma of governance in our country to solve the dilemma and promote the fundamental change in consumer spending governance. The guiding theory to solve the problem of insufficient consumption is not the classical theory of economic crisis but the theory of Marx’s consumption power. The fundamental purpose of governance is not to expand social consumption but to meet the residents’ consumption needs. The fundamental task of governance is not to release purchasing power but to cultivate resident’s spending power. Instead of raising the income of residents, they are nurturing consumers. The fundamental idea of governance is not concerned with economic development but with human development.