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本文采用内容分析法对儿童教育电视节目《芝麻街之大鸟看世界》的内容安排方法与策略进行定性和定量研究,并结合认知学习理论对所收集到的数据资料进行分析总结。儿童教育电视节目内容安排方法多样、策略呈网状结构,节目内容安排的常用顺序为:布偶提出问题、短片解说、布偶感悟和布偶提出问题相结合、实景体验、布偶实践、歌舞,其目的是引发儿童好奇心、唤起儿童认知、帮助儿童意义建构、激发儿童探究意识、巩固知识和强化记忆。
In this paper, content analysis is used to qualitative and quantitative research on the content arrangement methods and strategies of “Sesame Street’s Big Bird to See the World” on TV programs for children’s education. Based on the cognitive learning theory, the data collected are analyzed and summarized. Children’s educational television programs are arranged in various ways and the strategies are in a network structure. The common sequence of arrangement of program contents is: the puppet presents the question, the short commentary, the puppet sensation and the puppet question combines, the real experience, the puppet practice, the song and dance, Its purpose is to arouse children’s curiosity, arouse the children’s cognition, help the children to construct the meaning, stimulate the child to explore the consciousness, consolidate the knowledge and strengthen the memory.