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企业在进行长期战略制定过程中,常面临着深度不确定的环境,不具备完全的信息。传统的基于经验的决策方法便因难以应对未来环境的变化而失效,为此本文提出了面向企业战略制定的鲁棒决策方法,在构建各种未来的可能场景的基础上,协助企业分析找出应对各种情景的最为稳健的策略,使企业能够有效适应环境的突变,减少损失。
Enterprises in the long-term strategic development process, often faced with a depth of uncertainty in the environment, do not have complete information. The traditional decision-making based on experience is not effective because of the difficulty of coping with the changes of the future environment. Therefore, this paper proposes a robust decision-making approach to business strategy formulation, based on the construction of various future scenarios, to help enterprises to find out Responding to the most robust strategies in various scenarios enables businesses to adapt effectively to environmental changes and reduce costs.